BRAND, CONTENT & GROWTH · UAE & PAKISTAN
Make your
brand worth
following.
Brands, people and original ideas. Otive connects content creation, personal and employee branding, Reddit marketing and content IP with a clear direction for growth.
8 questions · ~2 minutes. See your score first. Unlock your full report with your details.
THE FINBURSA CAMPAIGN / RESULTS IN FOCUS
Explore the campaign breakdown ↗Founder sign-ups
UAE, India & GCC
LinkedIn website visits
Paid founder campaign
Meta impressions
Founder campaigns
Average LinkedIn CTR
Founder video campaign
FinBursa campaign delivered by Zaitive FZE LLC, Otive Media's sister company under the same ownership. Figures as of 15 April 2026.
CLIENTS & COLLABORATIONS
Different brands.
A shared ambition to grow.
A selection of the brands featured in our portfolio, across education, hospitality, professional services and more.
Your audience, your offer and your next opportunity shape the work.
Featured campaign: FinBursa ↗WE FIND THE STORY. THEN BUILD AROUND IT.
A company. A founder.
A whole team of voices.
Your business has more to share than the next offer. It has a point of view, people with expertise and stories that can become a reason to choose you.
Otive Media is a marketing, growth and content company based in the UAE and Pakistan. We help businesses, founders and creators define how they show up, what they say and what they become known for. Our work spans digital marketing, content creation, personal branding, employee branding, Reddit marketing, YouTube growth and content IP development.
A founder’s experience can become a strong personal brand. A team’s knowledge can become a visible employee voice. A recurring audience question can become a branded series. We connect strategy with the writing, video, creative formats and distribution that bring those ideas to life.
Sometimes you need a campaign. Sometimes you need a content system or a signature property you can keep building. We start by identifying the asset your brand is missing, then shape a practical scope around it.
Meet the team behind the ideas ↗
FEATURED CASE STUDY / FINBURSA
The detail behind
300 founder sign-ups.
LinkedIn and Meta acquisition work delivered by our sister company, Zaitive FZE LLC. Figures as of 15 April 2026.
Explore the full campaign & channel results
LINKEDIN + META · DELIVERED BY ZAITIVE
THE CHALLENGE
Build demand for a platform starting from zero.
FinBursa is a fintech marketplace connecting startup founders with venture capitalists and angel investors across the GCC, India and MENA. Its acquisition brief was specific: help founders discover the platform, understand the value of a free listing and sign up.
The campaign began without an existing paid-media presence, pixel history or audience data. That made focus essential. A video-led strategy gave each channel a distinct role: LinkedIn reached founders by professional identity, while Meta tested geographic audiences at scale.
- Separate markets to see where the strongest response came from.
- Lead with video that explained the founder opportunity clearly.
- Move budget toward the audiences and creative that performed.
Explore the tabs to see the outcome and the channel-level results.
The report records 300 founder sign-ups and more than 28,000 landing-page visits from a platform with no previous paid-media history. These are results from this campaign, with its specific offer and audience.
What made the strategy distinctive?
Professional targeting on LinkedIn, separate geographic campaigns on Meta and a direct video message helped the team identify where founders responded. Video drove discovery; retargeting creative brought warm audiences back to the offer.
LinkedIn targeting focused on Founders, Co-Founders, CEOs and Managing Directors. Separate ad sets tested India, the GCC/MENA mix and the UK.
Compare the LinkedIn ad sets
| Audience | Cost / visit | CTR |
|---|---|---|
| India founders | $0.26 | 5.63% |
| GCC / MENA mix | $0.72 | 4.14% |
| UK founders | $0.90 | 7.72% |
Meta campaigns separated geographic markets to reveal differences in response and cost. Dubai and UAE generated the largest landing-page-view volume in the report; MENA and Southeast Asia produced the lowest reported click cost.
Explore results by market
| Market | Landing-page views | Spend |
|---|---|---|
| Dubai & UAE | 10,063 | $1,847 |
| India, MENA & Southeast Asia | 6,305 | $250 |
| GCC broad | 7,046 | $895 |
| North Africa & Jordan | 697 | $230 |
Campaign delivered by Zaitive FZE LLC, Otive Media's sister company under the same ownership. Source: FinBursa Founder Acquisition Campaign case study. The report identifies LinkedIn Campaign Manager and Meta Ads Manager as its data sources. Figures as of 15 April 2026.
Get your marketing scoreWHAT WE BUILD
A stronger brand.
A more connected business.
Explore three connected areas of work. Each starts with your audience and ambition.
01 / BRAND & PEOPLE
A voice people recognise.
Define your position and bring the people behind the business into view.
02 / CONTENT & IP
Ideas with a longer life.
Build strong creative and original formats your audience can return to.
03 / MARKETING & COMMUNITY
A route to the right audience.
Connect the offer, the conversation and the next customer action.
THE WAY WE WORK
Find the focus.
Build around it.
Start with your audience, the change you want to make and the assets your brand already has. We shape the strategy, creative direction and scope around that context.
Agree on outputs, contributors and approvals. Then create the content, people programme or campaign that gives the direction a practical form. Review the response and decide what to improve next.
Discuss a starting scope ↗YOUR BUSINESS. YOUR MARKET.
Find the context
that fits you.
Explore the industry and market pages for a closer look at the work.
INDUSTRIES
Different decisions.
Distinct stories.
Explore the industry hub ↗MARKETS
Based in the UAE
and Pakistan.
Shape the message around the audience, service area and buying context you want to reach.
FROM THE OTIVE PORTFOLIO
A look at our work.
Browse our published case studies and a selection of portfolio work. Filter the collection, then open a project to take a closer look.
FEATURED / FOUNDER ACQUISITION
FinBursa.
300 founder sign-ups.
Explore LinkedIn and Meta results from the campaign delivered by our sister company, Zaitive.
PUBLISHED CASE STUDY / 01
Content agency
case study.
Explore the original project page and its content-agency focus.
PUBLISHED CASE STUDY / 02
A closer look
at the work.
Visit the second published content-agency case study.
CLIENT VOICES
The people.
Their perspective.
Hear from people we have worked with, across video production, content and social media strategy.
During the 'SHEROES' project, Otive skillfully navigated complex video production challenges—guiding our team with professionalism, ensuring on-budget execution, and delivering a final product that perfectly captured our vision. Their storytelling and technical expertise make them a truly invaluable asset.
Otive’s expertise in crafting captivating narratives through both written content and video has elevated our brand identity significantly. Their creative flair and unwavering commitment to excellence have resulted in work that truly stands out and reflects our core values.
I highly recommend Otive for their exceptional work as a social media strategist and creative consultant. Their quick thinking, proactive approach, and innovative ideas have significantly boosted our social media presence and engagement.
I highly recommend Otive for their exceptional work as a social media strategist consultant. Their creativity, quick thinking, and proactive approach have consistently elevated our social media presence—driving engagement and visibility across all platforms.
Umang and his team at Otive designed the website for my firm, and wrote the content. The experience was a genuine pleasure from start to finish.
What stood out most was the clarity of his strategic thinking. Umang took the time to understand what we actually needed the site to do, rather than imposing a template, and translated that into a design that reflects the firm properly.
He is responsive, easy to deal with, and communicates clearly at every stage. Deadlines were met, feedback was acted on quickly, and the standard of work throughout was excellent.
I would happily recommend Umang to anyone looking for a content and web partner who combines creative skill with genuine professionalism and a strong work ethic.
LinkedIn profile ↗
I had hired the services of Umaang to manage my LinkedIn profile for more than a year. I am happy with the timely professional service of Umaang. His ability to understand the requirements of his client and devise a detailed strategy is impressive. He then ensure that this strategy is executed in timely manner.
With his help I was able to increase my connections and personal brand on LinkedIn.
I strongly recommend him to everyone who want to hire him.
LinkedIn profile ↗
Recommendation shared on LinkedIn · 22 May 2026
OTIVE GROWTH LAB
No blank starts.
Pick a next move.
Find a service that fits, spark a content idea or put your campaign brief together. A useful starting point is a few choices away.
Open the Growth Lab
START WITH YOUR AMBITION
What do you want
your marketing to do?
Choose the outcome closest to you. Explore a possible service mix and the conversation to start with our team.
YOUR POSSIBLE STARTING POINT
Digital marketing with a clear path to enquiry.
Connect your audience, offer, creative and the next step. Start by understanding where interested visitors lose momentum.
- Clarify the audience and offer.
- Connect content with relevant distribution.
- Review the enquiry journey and follow-up.
MAKE THE BLANK PAGE SMALLER
Three angles for your next piece of content.
Choose a context, format and purpose. Get starter hooks and outlines you can adapt to your own experience and evidence.
Your content starting points
TURN YOUR GOAL INTO A CONVERSATION
Build a brief
worth starting with.
A few choices help you explain the opportunity, your market and where you are now.
YOUR STARTER BRIEF
A clearer first conversation.
Your choices become a short brief you can review, copy or bring to our team on WhatsApp.
- The outcome you want to work toward.
- Your market and starting point.
- A suggested focus for the first conversation.
Opens WhatsApp with your draft. Review it before sending.
GET TO KNOW OTIVE
Good questions.
Useful answers.
Explore the company, the services and the kind of work we can build together.
What does Otive Media do?
Otive Media is a marketing, growth and content company. We provide brand and growth strategy, digital marketing, Reddit marketing, content creation, personal branding, employee branding, IP development and YouTube growth. Services can be combined around a brand, campaign or content property.
Where is Otive Media based?
We are based in the UAE and Pakistan. A project starts with the audience you want to reach, the market context and the scope you need, whether that is a company brand, founder presence or campaign.
What is content IP development?
Content IP development is the creative development of an original content property. We shape a named series, show or recurring format with a clear audience promise, distinctive concept and repeatable episode structure. It gives a brand or creator something recognisable to keep building.
How is employee branding different from personal branding?
Personal branding develops one person’s positioning and public voice, often a founder or consultant. Employee branding helps people across a company share their expertise through individual profiles, posts and videos while connecting their content with the broader company story.
Do you provide Reddit marketing?
Yes. Our Reddit marketing work starts with audience and community research. We use relevant discussion themes to shape helpful content and participation that fits the community. Visit our digital marketing page for the approach and scope.
Can you create content and develop the strategy?
Yes. We connect positioning and content direction with writing, visual creative, video and recurring formats. We agree on the required outputs, production approach and approval process before starting.
Can you help build a founder’s presence?
Our personal branding work connects positioning, LinkedIn content and founder video. We turn your experience, perspectives and focused recording sessions into a presence you can review and approve.
Where can I see your work and results?
Explore the portfolio, published case studies and client voices on this page. The featured FinBursa campaign reports 300 founder sign-ups. It was delivered by Zaitive FZE LLC, our sister company under the same ownership; its source, date and channel breakdown are shown alongside the results.
Can I start with one service?
Yes. Tell us what you want to build and what already exists. We can discuss a focused starting scope, such as a founder content programme, an employee voice initiative, a Reddit marketing brief or a content IP concept.
What does the marketing scorecard tell me?
Eight questions assess your current marketing foundations. You see your score first, then unlock the full report with your name, email and WhatsApp number. Your answers and enquiry are saved for our team so we can discuss the priorities in your report.
YOUR NEXT MOVE STARTS HERE
What should we
build next?
Choose your focus. Let's turn it into a useful conversation.
Let's talk lead generationOpens WhatsApp. You can review your message before sending.