OTIVE CASE STUDY / 02
Clearer content.
A more engaged audience.
A social media project built around a clearer brand direction, useful content and a stronger connection with the audience. The original screenshots document reach and engagement across Instagram and Facebook.
Figures reported in the original project study and screenshots. Reporting windows vary by platform.
THE STARTING POINT
The content needed
a clearer direction.
The brand’s social media lacked a clear tone and position. Its graphics did not consistently reflect the brand, and much of the content focused on promotion. Engagement and direct-message activity were limited.
The project focused on making the content more relevant to the audience: clearer messaging, a stronger visual identity and posts with a useful purpose.
THE APPROACH
Understand the audience.
Give every piece a purpose.
Review the starting point
Audit the existing social media activity to understand what was working and where the brand was missing opportunities to engage.
Make the content relatable
Use audience interests and concerns to develop content that feels familiar and connects with their needs.
Build value into each post
Create a clearer role for educational, entertaining and inspirational posts alongside the brand’s promotional content.
THE EVIDENCE
Original screenshots.
A closer look at the results.
Inspect the original reporting images below. Each opens at full size, so the platform metrics and displayed dates remain visible.
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Slide 9 ↗YOUR NEXT CONTENT PROGRAMME
Start with a clearer
audience and brief.
Share your current channels, the audience you want to reach and the change you want your content to support. We’ll discuss a practical scope for strategy, production and review.