PAID SEARCH · KARACHI & ISLAMABAD · CASE STUDY
Ideal Rent a Car.
A clearer route
to call enquiries.
City-specific Google Search campaigns connected rental intent with a direct phone-call route. The supplied report records 510 phone-call leads across Karachi and Islamabad, with an average ad cost of PKR 495 per call.
Engagement began 15 July 2026. Paid-search reporting: 7 August–8 October 2026.
THE STARTING POINT
A rental business. Two different search markets.
Ideal Rent a Car is a Karachi-based car rental company. Otive Media began the engagement on 15 July 2026 with a three-month plan covering positioning, content and paid search. The Google Ads account recorded its first data on 7 August.
Islamabad had no paid-search history in the supplied account. Karachi had a more competitive search environment, and its call tracking only began recording conversions in the week of 21 September. Those differences shaped the campaign structure and how the results should be read.
The campaign brief
- Build distinct campaigns for Karachi and Islamabad.
- Connect self-drive rental searches with a relevant offer.
- Use recorded phone-call leads as the primary tracked outcome.
- Review spend by city and campaign, then adjust the active mix.
POSITIONING & CAMPAIGN EXECUTION
Make the offer relevant. Make the next step direct.
The positioning centred on “The rental that doesn’t leave you stranded”, supported by operational claims the business could substantiate. Messaging considered value-focused local customers, corporate customers and overseas Pakistanis, alongside families looking for a suitable rental experience.
City-specific search intent
Karachi and Islamabad had separate campaigns. Rent-a-car and self-drive terms could be reviewed against their own audiences and recorded call outcomes.
An offer people could understand
The reported ad tests included a Suzuki Alto self-drive offer from PKR 5,000 per day alongside headlines without a price. This was campaign-period ad copy, not a current rental quotation.
A short route to contact
Call, sitelink and location assets gave searchers a route to call, open directions or reach a service page from the search result.
Test the campaign mix
Performance Max and early Karachi Search tests generated clicks but no recorded call conversions in the supplied report. These tests were paused. Karachi’s later tracking start is important when interpreting the early figures.
Build Islamabad Search
Rent-a-car and self-drive campaigns used Target CPA bidding. The report attributes 391 calls to these two campaigns, followed by a further campaign rebuild.
Relaunch Karachi with call tracking
Two Search campaigns recorded 109 call leads in the 18-day period through 8 October.
Focus the active campaigns
The report describes one active self-drive campaign per city. Both remained in bid-strategy learning at the reporting date.
THE REPORTED RESULTS
510 call leads.
Two distinct city outcomes.
Reported call leads
PKR 235 per callReported call leads in 18 days
PKR 606 per callAverage cost per recorded call
PKR 252,437 total ad spend| Campaign group | Spend (PKR) | Clicks | Call leads | Cost per call (PKR) |
|---|---|---|---|---|
| Islamabad Search · 3 campaigns | 94,294 | 1,869 | 401 | 235 |
| Karachi Search · call tracking | 66,010 | 418 | 109 | 606 |
| Karachi Search · early tests | 73,260 | 318 | 0 recorded | — |
| Performance Max test | 18,873 | 5,438 | 0 recorded | — |
| Total | 252,437 | 8,043 | 510 | 495 |
The combined PKR 495 figure includes all four campaign groups, including spend with no recorded call conversions. The city-level figures reflect the groups shown above. A call conversion is the tracked enquiry signal in this report; it does not establish a confirmed booking.
CHARTS FROM THE SUPPLIED CASE STUDY
The progression behind the headline.
Reported weekly call volume rose from 14 in the week of 24 August to 183 in the week of 28 September, approximately 13 times the starting figure. Karachi call tracking began during this period, so the chart reflects both campaign development and a change in measurement coverage.
Islamabad’s weekly cost per call reached PKR 147 in the week of 21 September. Its overall period average was PKR 235. The final plotted value covers four days and should be read as a partial-week result.
READING THE REPORT
Keep the measurement context visible.
Source & attribution
Based on the supplied “Ideal Rent a Car: Growth Case Study, Karachi and Islamabad” report dated 8 October 2026 and credited to Zaitive. Its data source is the Google Ads account “Ideal Rent a Car Isl”, using the phone-call lead conversion action.
The document identifies Otive Media as beginning the engagement. The campaign results and charts are presented as supplied; this page does not imply a separate audit of the Ads account.
What the figures cover
- Paid-search reporting runs from 7 August to 8 October, within the three-month engagement.
- Karachi call tracking starts in the week of 21 September; earlier zero recorded calls do not establish that no enquiries occurred.
- The final week is partial, and Google Ads reporting can change after the report date.
- Confirmed bookings, booking revenue and organic SEO performance are not included.
THE NEXT MEASUREMENT STEP
Connect the call with the booking.
The report’s next priority is to let the rebuilt campaigns complete their learning period, review Karachi’s cost per call and match recorded calls to confirmed bookings. That connection would let a later report explain booking value and return on ad spend.
For a rental business, the useful lesson is to review the full enquiry path: the search intent, the offer, the contact route and what happens after the call. Recorded clicks and recorded call leads describe different stages of that journey.
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